Communication, Advertising, and Outreach Services
Overview
Fit Score
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SUMMARY
DESCRIPTION
The agency seeks a vendor to provide comprehensive communication, advertising, and outreach services. The scope of work includes creating and executing an educational advertising and outreach campaign to inform both beneficiaries and providers about upcoming changes, particularly those related to eligibility and policy responsibilities in Medicaid programs.
The contractor will be responsible for developing presentations, advertising and media plans, outreach strategies, and creative multimedia campaign executions across channels such as radio, television, text messages, outdoor advertising, digital platforms, direct mail, and press releases. The primary focus is ensuring residents understand eligibility changes and their obligations in order to minimize waste, fraud, and abuse within the Medicaid program. The contract period is one year.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.