Overview


Marketing, Advertising & Social Media
Houston, Texas, United States; Dallas, Texas, United States; San Marcos, Texas, United States; Allen, Texas, United States; Round Rock, Texas, United States; Querétaro, Mexico; Orange, Texas, United StatesPosted about 2 months agoDeadline: April 6th, 2026

Fit Score


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SUMMARY


Seeking a vendor to provide data-driven student outreach and digital engagement services to boost co-enrollment for Fall 2026 in Texas.

KEY REQUIREMENTS


BUDGET

Estimate

$250,000 – $1,000,000

CONTRACT DURATION


60 months

TIMELINE


Questions due by March 25th, 2026 at 5:00 p.m. CST/CDT.

Proposals must be received by April 6th, 2026 at 12:00 p.m. Central Time/Central Daylight Time.

Initial contract term begins on or before May 15th, 2026.

Board of Regents meeting for contract approval is August 2026.

QUESTION DEADLINE


March 25th, 2026

Issuing Agency


Texas State University

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The selected vendor will provide comprehensive co-enrollment support services aimed at increasing student enrollment in co-enrollment programs for Fall 2026. This includes developing and executing outreach and engagement strategies that effectively convert prospective students, incomplete applicants, and admitted applicants into enrolled students.

The scope of work involves supporting and enhancing student outreach, communications related to enrollment, and engagement through approved digital and social media channels. All digital content must adhere to the agency's branding standards. The vendor will use data-informed and motivational digital advertising on platforms such as Facebook, Instagram, Snapchat, X (formerly Twitter), YouTube, Pinterest, LinkedIn, and the Google Display Network to maximize engagement and drive conversions.

Throughout the enrollment cycle, the vendor will be responsible for engaging targeted students with tailored digital content and strategies designed to increase overall enrollment outcomes.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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