Settle Intelligence
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An agency in Ontario is seeking a vendor to provide a comprehensive cloud-based media and market intelligence platform. The required solution must offer robust media monitoring and market or consumer intelligence services. The platform should include a media monitoring dashboard, allowing agency staff to conduct proactive monitoring, research, analysis, information sharing, and reporting on topics and audiences relevant to the organization.
Additionally, the system must feature a current and comprehensive media database to search for reporters and outlets, as well as tools for developing and utilizing customized media lists with keyword suggestions. Incorporation of artificial intelligence or similar technologies is expected, enabling efficient and effective execution of routine tasks such as analysis and insights generation in media monitoring and market research.
Post-deployment, the selected vendor will provide support that includes tracking and resolving issues per defined service levels. Comprehensive training is required for end-users, administrators, and technical staff, with user-friendly materials and onsite sessions. Ongoing maintenance and continued support of the platform are also necessary components of this engagement.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.