Cannabis Appellations Program Education and Outreach Services

Overview

Marketing, Advertising & Social Media

Sacramento, California, United StatesPosted 16 days agoDeadline: May 11th, 2026

Fit Score

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SUMMARY

Seeking a vendor to implement a one-year education and outreach campaign for California's cannabis appellations program targeting cultivators, consumers, officials, and industry stakeholders.

KEY REQUIREMENTS

Must have an established record in developing and delivering outreach and education programs
Must have an established record in web development for data gathering and analytics
Must be familiar with cannabis cultivation and the legal California commercial cannabis industry
Project manager must have a minimum of five years of education and experience in the same area of expertise
Must provide a minimum of three reference letters from firms for which services were performed
Must provide a minimum of three samples of prior projects of a similar nature
Must be a properly licensed business in California
Must meet the 3% Disabled Veteran Business Enterprise participation goal
Must be able to produce ADA-compliant materials in English and Spanish

BUDGET

Verified

$100,000 – $140,000

CONTRACT DURATION

24 months

TIMELINE

RFP available: April 21st, 2026

Written questions due: April 27th, 2026

Questions and Answers posted: May 4th, 2026

Proposals due: May 11th, 2026

Estimated team evaluations: May 18th, 2026 through May 22nd, 2026

QUESTION DEADLINE

April 27th, 2026

Issuing Agency

California Department Of Food And Agriculture

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The requesting entity seeks a vendor to deliver a comprehensive, creative, and modern information and outreach campaign focused on the cannabis appellations program in California. The campaign aims to increase awareness and understanding of appellations of origin among cannabis cultivators, consumers, local government officials, and industry stakeholders.

Key objectives include providing education to consumers regarding the benefits of products designated with an appellation of origin and informing stakeholders about the process to petition for establishing such an appellation. Additionally, the vendor will facilitate relationship building between the department and local jurisdictions to support expansion of the program.

The contract duration is for one year, and the campaign should employ effective outreach and educational methodologies to achieve widespread recognition and engagement.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.