Campus Sponsorships, Digital Advertising and Athletics Multimedia Rights Management Service

Overview

Marketing, Advertising & Social Media

Stephenville, Texas, United StatesPosted about 2 months agoDeadline: April 2nd, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

The university is seeking a partner to manage campus-wide digital advertising and exclusive athletics multimedia rights, including full monetization and oversight of various digital and physical media assets.

KEY REQUIREMENTS

BUDGET

Estimate

$5,000,000 – $25,000,000

CONTRACT DURATION

60 months

TIMELINE

RFP was issued on March 13th, 2026.

Proposals are due by April 2nd, 2026.

Approximate award date is April 9th, 2026.

Expected contract start date is June 1st, 2026.

Issuing Agency

Tarleton State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This opportunity seeks a vendor to manage campus sponsorships, digital advertising, and athletics multimedia rights for a major Texas university. The scope includes overseeing a campus digital advertising program that covers non-athletics digital assets such as digital signage, guest Wi-Fi and 5G networks, and other approved digital platforms.

The selected vendor will assume exclusive responsibility for the Intercollegiate Athletics Multimedia Rights (MMR) Program, managing sponsorship, advertising, and multimedia rights for Tarleton Athletics and Rodeo. Duties include comprehensive management and monetization of various multimedia assets—encompassing television, radio, digital signage, hospitality, special events, fan engagement zones, social media, venue promotions, publications, and game day programs—while ensuring adherence to university policies and industry best practices.

Additionally, the role involves managing retained media and digital rights for institutional and non-athletics websites, academic and research-focused digital assets, educational programming, livestreams, and internal communications systems. Collaboration with university leadership is required to successfully execute both the digital advertising and exclusive athletics MMR programs.

The contract will run for a period of five years.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.