Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An agency in California is seeking a qualified vendor to provide comprehensive campaign services for a one-year contract. The selected vendor will be responsible for developing and executing strategy, planning, and management initiatives that are innovative, creative, and forward-thinking. This includes refining the agency's brand and assets to support the initiative, and developing a culturally responsive messaging strategy that incorporates ongoing feedback from trusted messengers and subject matter experts.
The vendor will manage an effective social engagement strategy to identify new ways of reaching Californians and to foster greater participation with the initiative. Additional responsibilities include executing and managing community events with a service component, conducting ongoing earned media campaigns, developing and implementing social marketing campaigns, content development and branding, as well as website development and management.
Vendors should demonstrate expertise in campaign strategy, brand development, social engagement, event management, media relations, and website creation. A collaborative approach that engages community partners and leverages feedback to ensure cultural responsiveness is essential.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.