Campaign Marketing and Advertising Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Solicitation Open Date: April 17th, 2026
Non-Mandatory Pre-Response Conference: April 28th, 2026
Deadline for Submission of Questions: May 1st, 2026
TxDOT Response to Questions: May 8th, 2026
Solicitation Close Date: May 18th, 2026
Date for Contract Award: September 1st, 2026
QUESTION DEADLINE
Issuing Agency
Texas Department of Transportation
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will provide comprehensive campaign marketing and advertising services, including the development of a statewide Traffic Safety public awareness campaign funded by both state and federal sources. The campaign, operating under the Smart campaign umbrella, will address multiple traffic safety driving behaviors, with special focus on General Topics, Pedestrian Safety, Pedestrian and Bicycle Safety State Laws, and Speed.
Responsibilities include devising strategies for public outreach using social media tools, networks, and online communities to effectively deliver campaign messages. The vendor will also design and develop programs related to data collection and polling, oversee media relations, and conduct public outreach.
Creative tasks will entail the production of artwork, mechanicals, storyboards, and layouts; vendors will need to manage collateral materials, scripting, and edit publications to suit campaign objectives. Marketing strategies will be developed and refined for each project or campaign, ensuring targeted messaging and engagement.
Questions regarding the RFP must be submitted by May 1, 2026, and a pre-bid meeting will take place on April 28, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.