Campaign Management Consulting Services

Overview

Marketing, Advertising & Social Media

Monterey, California, United StatesPosted 27 days agoDeadline: May 8th, 2026

Fit Score

Settle Intelligence

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SUMMARY

This RFP seeks a consulting firm to design and implement a comprehensive marketing and communications campaign promoting contactless bus fare payments in California.

KEY REQUIREMENTS

Must have proven experience in transportation, behavioral change, or public sector campaigns
Must have expertise in marketing strategy, creative direction, and project management
Must have a strong understanding of equity and accessibility in communications
Must have experience with multilingual campaigns and community engagement
Must provide a minimum of three examples of relevant written work
Must be able to meet insurance requirements including Commercial General Liability, Automobile Liability, and Professional Liability
Must be able to name MST as an additional insured
Must be in good standing under the laws of the State of California

BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION

18 months

TIMELINE

Issue Date: April 10th, 2026

Question Submission Deadline: April 22nd, 2026

Deadline to Submit Quotations: May 8th, 2026

Project Kickoff: July 2026

Strategy and Messaging Complete: August 2026

Campaign Launch: September 2026

Phase-out of Cash/Passes Begins: December 2026

Full Transition Complete: December 31st, 2026

Final Report Due: January 2027

QUESTION DEADLINE

April 22nd, 2026

Issuing Agency

Monterey-Salinas Transit District

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization is seeking experienced marketing and communications consultants to lead and manage a comprehensive public awareness and behavior change campaign. The initiative aims to encourage the use of contactless credit and debit cards, as well as reloadable transit and parking payment cards for bus fare transactions, supporting the phased removal of cash and traditional bus pass payment options.

Key responsibilities include the development of a strategic communication plan, crafting clear, inclusive, and multilingual messaging tailored to diverse audiences such as seniors, industry-specific groups, transit-dependent and choice riders, and non-English speakers. The consultant will oversee the creation of campaign branding, visuals, taglines, and collateral materials, including car cards, rack cards, bus boards, flyers, social media graphics, videos, infographics, and FAQs.

Additionally, the consultant will design and execute a PR strategy incorporating press releases and media briefings. There will be active management and implementation of the campaign rollout across multiple platforms, including bus advertising, local TV, radio, newspapers and print media, social media, and web presence.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.