Overview


Marketing, Advertising & Social Media
Appleton, Wisconsin, United StatesPosted about 2 months agoDeadline: March 31st, 2026

Fit Score


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SUMMARY


This RFP seeks a vendor to manage, sell, and install advertising on the exterior and interior spaces of transit buses, maximizing ad revenue and providing a guaranteed minimum return.

KEY REQUIREMENTS


CONTRACT DURATION


60 months

TIMELINE


RFP Issued: March 10th, 2026

Last day for submitting written questions: March 19th, 2026

Email addenda to proposers, which includes answers to all questions submitted, supplements and/or revisions to RFP: March 24th, 2026

Proposal submittal deadline (10:00 AM): March 31st, 2026

Proposer Interview/Presentation, if needed: April 7th, 2026

Estimated contract award date: May, 2026

QUESTION DEADLINE


March 19th, 2026

Issuing Agency


Valley Transit

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The organization seeks a vendor to provide comprehensive bus advertising services on its transit fleet. Responsibilities include securing advertisers for both exterior and interior bus spaces, assisting clients with the design and production of advertising materials as necessary, and handling the placement, removal, billing, collection, and payment related to all bus advertising displays. The vendor will maximize the utilization of available advertising space, which includes options such as full and partial bus wraps, streetside panels, tails, and interior bus cards.

Unused interior advertising space must also be offered to government entities. The vendor is required to display the organization's own advertising and notices in unsold spaces and locations, as well as manage the installation and removal of all advertising materials. A guaranteed minimum monthly revenue and a percentage of gross monthly sales must be provided. Residual advertising already contracted and installed on the transit fleet must be accommodated. The contract duration spans five years, and all questions regarding the RFP must be submitted by March 19, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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