Branding, Naming and Visual Identity Development Service

The Town of Nova Scotia is seeking a qualified vendor to provide comprehensive branding, naming, and visual identity development services to support the ongoing redevelopment of its marina and waterfront area. This initiative is part of a broader effort to expand the marina's capacity and amenities, enhance public spaces, and position the location as a premier destination for boaters, tourists, and the local community. Planned upgrades include expanded berths, improved amenities such as fueling stations, water and electrical enhancements, and a sewage pump-out facility, alongside vibrant public spaces and placemaking features designed to foster community engagement.

The selected vendor will be responsible for delivering a robust brand strategy, leading the naming process, and developing brand assets and guidelines that resonate with tourism audiences, transient boaters, and local users. The deliverables will include the creation of a scalable identity system that can be extended to future waterfront and recreation developments, a comprehensive brand identity and messaging framework, naming exploration and recommendations, finalized brand guidelines with file handoff, and application examples to ensure cohesive implementation across all platforms.

This project offers a unique opportunity for experienced branding professionals to shape the future visual and experiential identity of Nova Scotia's waterfront, supporting both current and future recreational initiatives under a unified brand strategy.