Branding and Visual Identity Development Service

A California agency is seeking a qualified vendor to develop a new branding and visual identity system. The vendor will be responsible for creating a cohesive and professional visual identity, including a new logo, supporting graphics, and a comprehensive system of colors, fonts, and design elements. The goal is to ensure that the new brand reflects the agency’s mission and values, emphasizing innovation, teamwork, efficiency, and community service.

The selected vendor will align the agency’s branding efforts with those of other departments and municipalities while recommending key messages, positioning, and a consistent tone of voice to support the agency. A clear, phased implementation and rollout plan must be developed to integrate the new brand across all public-facing products and platforms, such as vehicles, uniforms, signage, social media, printed materials, and the website. The project aims to strengthen recognition, trust, and pride among residents, staff, and partners. Vendors are required to submit any questions about this opportunity by December 5, 2025.