Branding and Strategic Marketing Services

Washington County is seeking a qualified vendor to provide comprehensive branding and strategic marketing services for the county event center. The scope of work includes the development of a refreshed brand identity and an actionable strategic marketing plan aimed at increasing the center’s appeal to regional event organizers and enhancing its impact on the local economy.

Key responsibilities include project planning and administration, conducting market research and competitive analysis, strategic brand development, content creation, and the preparation of detailed marketing and media plans. The selected vendor will be required to leverage current brand assets that align with the new direction, ensuring the brand is easily recognizable and adaptable for use across signage, marketing materials, and digital platforms.

The vendor will design a media campaign plan incorporating digital advertising, social media content, and print collateral, as well as define target audiences and key messaging strategies. A multi-channel approach—spanning website development, Search Engine Optimization, social media initiatives, and email marketing—will be essential to ensure the event center stands out in a competitive marketplace.