Branding and Messaging Service

Overview

Marketing, Advertising & Social Media

New York City, New York, United StatesPosted about 2 months agoDeadline: March 30th, 2026

Fit Score

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SUMMARY

New York City seeks a vendor to audit, develop, and implement new branding and messaging strategies for its early childhood system, including campaign creation and stakeholder engagement.

KEY REQUIREMENTS

BUDGET

Verified

Up to $250,000

CONTRACT DURATION

6 months

TIMELINE

Application Release Date: March 16th, 2026

Questions Deadline: March 23rd, 2026, 9:00 am

Answers Posted: On or about March 24th, 2026

Application Due Date & Time: March 30th, 2026, 11:59PM ET

Award Confirmation: Approximately April 6th, 2026

Announcement Date: On or around April 20th, 2026

Work Start: Between May 15th, 2026 and June 1st, 2026

Finalized branding and messaging guidelines delivered by mid-to-end of October 2026

Work Completion: Fall 2026

QUESTION DEADLINE

March 23rd, 2026

Issuing Agency

The Mayor's Fund

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The City of New York is seeking a qualified vendor to provide comprehensive branding and messaging services. The selected vendor will deliver branding recommendations and create brand assets that align with research findings, as well as design and implement a large-scale marketing campaign aimed at increasing family engagement with the city's early childhood system.

Responsibilities include identifying further market research needs for the city and its partners, conducting a brand audit by cataloguing and assessing all existing early care and education branding and messaging, and developing multiple proposals for future branding and messaging strategies. The vendor will be expected to test these messages with key stakeholders such as city agency staff, families, and service providers, and integrate their feedback into final guidelines.

The engagement encompasses the development of final messaging and branding guidelines and the production of supporting brand assets to ensure consistent and effective communications throughout the early childhood system.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.