Branding and Marketing Services

Overview

Marketing, Advertising & Social Media

Henderson, Nevada, United StatesPosted 2 months agoDeadline: April 9th, 2026

Fit Score

Settle Intelligence

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SUMMARY

A Nevada university seeks a partner to provide branding and marketing services, including creative campaigns, brand assessment, digital marketing, and video production.

KEY REQUIREMENTS

Proposals must be submitted through the NGEM system
Provide a budget detailing the projected costs for activities proposed to fulfill the Scope of Work
Provide a minimum of three client references that are public and/or higher education institutions similar in size and scope to NSU
Comply with all applicable OSHA, EPA, ADA, HIPAA, FERPA, NCAA, GLBA provisions and any and all other relevant state and federal standards, codes and regulations that may apply
Demonstrate that the services, products, and/or software meet the accessibility standards set forth in WCAG 2.0 A&AA and Section 508 of the Vocational Rehabilitation Act
Provide reports related to sustainability on all goods and services provided under its Proposal
All electronic equipment NSU purchases must be Energy Star rated

BUDGET

Estimate

$200,000 – $400,000

CONTRACT DURATION

60 months

TIMELINE

Release Date: February 25, 2026

Last Day for Questions: March 11, 2026

Last Day for Addenda: March 25, 2026

Opening Date: April 9, 2026

QUESTION DEADLINE

March 11th, 2026

Issuing Agency

Nevada State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A university in Nevada is seeking a partner to provide comprehensive branding and marketing services. The institution has already established a refreshed visual identity, including its logo and visual system, and is interested in further refining its identity based on ongoing brand research. The selected vendor will be responsible for developing creative campaigns to boost brand awareness, as well as targeted marketing campaigns to support student recruitment and specific degree programs.

Services include conducting brand assessment and strength survey research (both qualitative and quantitative), evaluating brand positioning, and identifying key themes and motivating factors among target audiences. The scope also encompasses digital advertising, social media advertising across major platforms, and the creation of a brand video from concept to final production. The partner will implement mechanisms for tracking, analytics, and comprehensive reporting to monitor campaign performance and user engagement across digital, print, broadcast, and outdoor advertisements.

Questions regarding this RFP must be submitted by March 11, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.