Branding and Marketing Services

An agency in South Africa is inviting proposals from qualified vendors for a three-year contract to deliver comprehensive branding and marketing services. The aim is to partner with a provider capable of producing innovative, insight-driven, and culturally relevant campaigns that address sector-specific priorities and engage audiences across international markets.

The scope of services includes developing brand strategy, conducting competitor analysis, and leading campaign ideation. Vendors will be responsible for integrated marketing and communications planning, creative messaging, and the development of visual identities. Additional services encompass event branding, experiential marketing, creation of point-of-sale and retail display materials, as well as direct marketing efforts through CRM, email, and SMS campaigns.

Support for digital and creative content is required, including social media graphics and videos, digital advertising assets, interactive web designs, campaign microsites, and search engine optimisation. The selected partner will also handle the design of reports, brochures, presentations, and other collateral, and will be expected to develop brand guidelines, templates, and toolkits. Proficiency with the latest design software is essential, and the contract also includes photography, videography, animation, and post-production services.