When is the submission deadline?

Submissions are due August 31, 2026. Questions must be submitted by August 20, 2026.

It was issued by Red Deer D.R.I.V.E. Economic Development Association. The work is located in Red Deer, Alberta, Canada.

Who is a good fit for this opportunity?

Branding and creative strategy agency with experience developing unified destination or community brands. Demonstrated expertise in economic development, tourism, events, and place marketing. Full-service creative capabilities spanning brand guidelines, social media, print, video, web content, and photography. Strong portfolio of emotionally engaging campaign videos and integrated brand launches. Experience collaborating with public-sector agencies and diverse community stakeholders.

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Brand Value Proposition and Creative Strategy Development Services

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Overview

Marketing, Advertising & Social Media

Red Deer, Alberta, CanadaPosted: August 13, 2026Deadline: August 31, 2026

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SUMMARY

The agency is seeking a branding and creative strategy partner to develop an integrated value proposition, brand identity, campaign assets, launch videos, website content, and a professional imagery library. The strategy will support economic development, tourism, events, and community vitality.

KEY REQUIREMENTS

Must be a qualified creative agency
Must submit proposal electronically
Must provide a single bookmarked PDF file
Proposal must not exceed 15 pages (excluding cover and resumes)
Must include a full breakdown of fees and disbursements
Must disclose any possible conflict of interest in writing
Must be willing to execute D.R.I.V.E.'s standard contractor agreement
Must provide work from 2-3 past projects

CONTRACT DURATION

5 months

TIMELINE

RFP Release: August 10th, 2026

Deadline for Questions: August 20th, 2026

Proposal Submission: August 31st, 2026

Shortlisted Vendors Notified: September 10th, 2026

Presentations/Meetings: September 15th, 2026

Successful Vendor Notified: September 18th, 2026

Project Kick-off: September 25th, 2026

Brand Launch: January 2027

QUESTION DEADLINE

August 20, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Red Deer D.R.I.V.E. Economic Development Association

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DESCRIPTION

The agency seeks a qualified vendor to develop a unified value proposition and creative brand strategy supporting economic development, tourism, events, and community vitality. The work will establish and activate a compelling shared value proposition and brand identity that integrates the agency’s economic development, tourism, events, and community assets.

Required creative deliverables include branding guidelines, social media campaign templates and launch posts, print advertisements for publications, and three short video segments of 15 to 45 seconds for launching the new brand campaign. The videos should be emotional, memorable, and evocative of opportunity, vitality, and the agency’s essence. The vendor will also support a new website launch through content, imagery, and integration, and develop a high-quality photo imagery library.

All questions must be submitted no later than August 20, 2026. Proposals are due August 31, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 31, 2026. Questions must be submitted by August 20, 2026.
Who issued this RFP?: It was issued by Red Deer D.R.I.V.E. Economic Development Association. The work is located in Red Deer, Alberta, Canada.
Who is a good fit for this opportunity?: Branding and creative strategy agency with experience developing unified destination or community brands
Demonstrated expertise in economic development, tourism, events, and place marketing
Full-service creative capabilities spanning brand guidelines, social media, print, video, web content, and photography
Strong portfolio of emotionally engaging campaign videos and integrated brand launches
Experience collaborating with public-sector agencies and diverse community stakeholders

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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