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Ontario is seeking a vendor to provide brand trademark registration and management services to support its efforts in promoting the province as a prime destination for study and research internationally. The brand is leveraged in global advertising campaigns, exhibit materials, and various promotional products, including those distributed electronically and digitally.
The scope of work includes comprehensive trademark agent services such as monitoring, filing, and renewing trademarks, as well as offering strategic guidance on trademark portfolio management. The vendor will also play a crucial role in protecting the government's intellectual property and trademark rights, particularly in instances of potential unauthorized use by third parties in foreign jurisdictions. This includes assisting with the acquisition of web domain names in relevant countries to ensure the integrity and exclusivity of the brand on a global scale.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.