Brand Strategy Initiative Service

Queen’s University is seeking an experienced partner to lead a comprehensive brand strategy initiative. The selected vendor will be responsible for developing a research-driven brand strategy that draws on robust market research and audience insights to clarify the university’s purpose, positioning, and core strengths.

The project will encompass extensive research, the development of a brand strategy and supporting framework, the creation of a brand platform, and guidance for creative expression. The chosen partner will also facilitate internal alignment efforts to ensure the recommended strategy is validated, evidence-based, and closely aligned with institutional priorities. The resulting brand framework will shape narrative, messaging, and marketing communications across the university, reflecting a blend of prestige and inclusivity.

This initiative is foundational for Queen's University’s future marketing efforts and will support an upcoming major fundraising campaign by establishing a cohesive and compelling brand identity.