Brand Strategy Development Services

Overview

Management Consulting & Admin Support

Edmonton, Alberta, CanadaPosted 8 days agoDeadline: May 13th, 2026

Fit Score

Settle Intelligence

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SUMMARY

An Alberta-based college seeks a partner to audit and refresh its brand strategy, including stakeholder research, leadership consultation, and rollout planning over a two-year contract.

KEY REQUIREMENTS

Must provide a Certificate of Insurance outlining current coverage
Must provide a WCB Clearance Letter or note of exempted status
Must submit one electronic version of the proposal
Proposal must not exceed 20 double-spaced pages
Must comply with Alberta Protection of Privacy Act and Access to Information Act
Must provide evidence of financial viability including audited financial statements
Must provide three references for similar services
Must provide a detailed fee structure
Must be able to provide audit assurance statements for data security if hosting systems

BUDGET

Estimate

$75,000 – $150,000

CONTRACT DURATION

36 months

TIMELINE

Issue RFP: April 29th, 2026

Deadline for questions: May 7th, 2026

Deadline for issue of addenda: May 11th, 2026

Deadline for extension: May 11th, 2026

RFP Closing: May 13th, 2026

Selection and award of RFP: May 2026

Agreement start date: May 2026

Services start date: June 2026

QUESTION DEADLINE

May 7th, 2026

Issuing Agency

Norquest College

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Canadian college in Alberta is seeking a qualified vendor to deliver comprehensive brand strategy development services over a two-year contract. The scope includes conducting a brand audit to assess current brand performance, positioning, and alignment across all channels and functions. The vendor will be responsible for researching perceptions among a wide range of stakeholders—including students, staff, faculty, prospective students, alumni, employers, and community partners—using a clearly defined research methodology with stakeholder prioritization and engagement levels detailed.

Consultation with key college leadership, including the Board of Governors, executive team, deans, directors, and senior marketing and communications roles, is required to develop and agree upon a refreshed positioning statement, brand attributes, and archetype. The selected firm will also create a comprehensive enterprise brand strategy, covering positioning, value proposition, and a supporting messaging framework.

Additionally, the vendor must develop an internal and external rollout and adoption plan, with recommendations for internal alignment, and provide executive-ready materials to support the launch and communication of the refreshed brand.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.