Brand Strategy and Visual Identity Market Insight and Go-To-Market Strategy Development

A vendor is sought to provide comprehensive support for brand strategy, visual identity development, and go-to-market strategy services. Required tasks include quantifying the Irish, UK, and global ethnic food and meal-kit markets with regard to size, value, and growth trends. The vendor will also map competitors, brands, and pricing structures and validate commercial opportunities within specified consumer food segments.

Further responsibilities involve assessing market feasibility in Ireland and select markets, developing a structured and risk-aware market entry plan, and establishing a cohesive brand architecture to enable portfolio expansion. The selected partner will create a scalable visual identity and packaging framework for both retail and digital channels, evaluate trends in AI-driven personalization and digital engagement, and develop consumer-facing brand messaging. Additional services include creating communication pillars, supporting narratives, and providing recommendations on tone, voice, and creative direction to align with the overall brand strategy.