Brand Shoring, Public Relation and Strategic Communications Service

A public transit agency in Louisiana is seeking a firm to provide brand shoring, public relations, and strategic communications services to support a 24-month initiative. The objective is to strengthen public trust, shape a positive public narrative around transit oversight, and expand the agency’s brand strength through inclusive, community-informed messaging.

The selected firm will collaborate with the agency’s Marketing and Communications Divisions to develop digital-forward public relations strategies. Key responsibilities include crafting messaging that positions public transit as a community investment, emphasizing transparency and accountability, securing earned media placements, and developing executive communications such as talking points, op-eds, and leadership messaging. The scope also covers crisis communication support, including the creation of a proactive toolkit and training for agency personnel.

Additional tasks involve conducting quarterly satisfaction surveys, facilitating focus groups—particularly with underrepresented communities—and providing reports with actionable, data-driven insights. The firm will also enhance the agency's visibility by arranging leadership speaker engagements and organizing a branded public awareness mini campaign. Ongoing collaboration will be required, with biweekly meetings and digital submission of all deliverables.