Brand Research Services

Overview

Marketing, Advertising & Social Media

Tuscaloosa, Alabama, United StatesPosted about 1 month agoDeadline: April 22nd, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

Comprehensive brand research to assess perceptions, campaign effectiveness, and guide future brand positioning for an Alabama organization.

KEY REQUIREMENTS

BUDGET

Estimate

$150,000 – $400,000

TIMELINE

Published: March 26, 2026

Q&A Cutoff Date: April 7, 2026

Due Date: April 21, 2026

QUESTION DEADLINE

April 7th, 2026

Issuing Agency

The University of Alabama

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This RFP seeks a qualified vendor to conduct a comprehensive brand research engagement. The selected firm will assess current perceptions among priority audiences and evaluate the effectiveness of the organization's existing brand campaign.

Based on the research findings, the vendor will generate evidence-based recommendations to guide future brand positioning and messaging efforts. The overall objective is to provide actionable insights that inform and strengthen future branding strategies.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.