Brand Renewal and Influence Campaign Service

Overview

Marketing, Advertising & Social Media

North Adams, Massachusetts, United StatesPosted about 1 month agoDeadline: April 17th, 2026

Fit Score

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SUMMARY

A Massachusetts-based institution seeks a branding firm to lead a comprehensive brand renewal, strategy, and long-term influence campaign with an emphasis on brand development, data-driven evaluation, and campaign execution.

KEY REQUIREMENTS

BUDGET

Estimate

$300,000 – $800,000

CONTRACT DURATION

10 months

TIMELINE

RFP Issued: March 23rd, 2026

Bidders Questions Due: April 2nd, 2026

Responses to Bidders' Questions: April 9th, 2026

Bids Due: April 17th, 2026

Project Start: July 2026

Brand Launch: Early December 2026

Project Wrap: Spring 2027

Phase 1: Discovery & Research: July 1st, 2026 - August 15th, 2026

Phase 2: Brand Platform Development: August 15th, 2026 - October 1st, 2026

Phase 3: Brand Testing & Selection: October 1st, 2026 - November 15th, 2026

Phase 4: Brand Finalization & Launch Preparation: November 15th, 2026 - January 15th, 2027

Phase 5: Final Documentation, Deliverables & Implementation Roadmap: January 15th, 2027 - March 30th, 2027

Public Brand Launch: April 2027

QUESTION DEADLINE

April 2nd, 2026

Issuing Agency

Massachusetts College of Liberal Arts

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A highly qualified branding firm is sought to develop a renewed brand strategy, narrative, and a multi-year influential campaign. The selected vendor will provide a comprehensive suite of professional services encompassing brand strategy, brand development, and brand activation, along with professional counsel and executive-level guidance throughout all stages of the project, including research, discovery, brand platform development, and activation planning.

Vendors are required to conduct methodologically sound data collection utilizing techniques such as surveys, focus groups, one-on-one interviews, message testing, brand concept testing, and competitive brand audits. The scope includes developing a brand governance framework with brand guidelines, a messaging toolkit, ongoing measurement and KPIs, and template systems. Additional objectives are aligning market perception and branding with strategic enrollment goals, identifying opportunities to strengthen the brand and messaging, as well as delivering environmental branding (e.g., campus lightpost signage, building façades), digital enhancements and UX updates, athletics brand integration if needed, and providing direction for photography, video, and advertising campaign launches.

The contract period will be for one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.