Brand Renewal and Influence Campaign

Overview

Marketing, Advertising & Social Media

North Adams, Massachusetts, United StatesPosted about 1 month agoDeadline: April 17th, 2026

Fit Score

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SUMMARY

A Massachusetts agency seeks a branding firm to develop a renewed brand strategy and lead a multi-year influence campaign, including brand positioning, institutional narrative, and integrated digital storytelling.

KEY REQUIREMENTS

BUDGET

Estimate

$150,000 – $400,000

CONTRACT DURATION

36 months

TIMELINE

RFP Issued: March 23rd, 2026

Bidders Questions Due: April 2nd, 2026

Responses to Bidders' Questions: April 9th, 2026

Bids Due: April 17th, 2026

Project Start: July 2026

Phase 1: Discovery & Research: July 1st, 2026 - August 15th, 2026

Phase 2: Brand Platform Development: August 15th, 2026 - October 1st, 2026

Phase 3: Brand Testing & Selection: October 1st, 2026 - November 15th, 2026

Phase 4: Brand Finalization & Launch Preparation: November 15th, 2026 – January 15th, 2027

Phase 5: Final Documentation, Deliverables & Implementation Roadmap: January 15th, 2027 - March 30th, 2027

Brand Launch: Early December 2026

Project Wrap: Spring 2027

Public Brand Launch: April 2027

QUESTION DEADLINE

April 2nd, 2026

Issuing Agency

Massachusetts College Of Liberal Arts

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Massachusetts-based agency is seeking a highly qualified branding firm to lead the development of a renewed brand strategy, institutional narrative, and multi-year influence campaign. The selected vendor will collaborate extensively with leadership, faculty, staff, students, alumni, trustees, and research partners to review a comprehensive brand assessment completed during a recent market research engagement.

Key project deliverables include the creation of three distinct and fully articulated brand positioning platforms, each comprising a brand promise, value proposition, messaging pillars, and an audience segmentation framework. The scope of work also covers development of the institutional narrative and differentiation, visual identity and brand architecture, as well as recruitment and lifecycle materials.

Additionally, the firm will be responsible for integrating recommendations across digital and storytelling channels, including the organization's website, AI-powered search tools and user experience, social media storytelling, email marketing, video strategy, print collateral, and event materials. All project-related questions must be submitted by April 2, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.