Brand Refresh Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An Ontario agency is seeking a qualified vendor to lead a comprehensive brand refresh initiative. This effort aims to strengthen the agency’s positioning, narrative, and visual identity across all communication channels. The scope includes updating communications and marketing materials for the new website, digital platforms, print assets, and developing strategies for applications such as campus signage, wayfinding, and environmental graphics.
The selected vendor will produce detailed brand guidelines encompassing both the strategic aspects—such as brand narrative, messaging architecture, and tone of voice—and creative components like visual identity and its applications. Deliverables will include a digital brand toolkit containing refreshed logos (with light refinement), templates, sample applications, graphic assets, and guidance for use across print, digital, and social media formats. Additional creative development will address color palette, typography, iconography, imagery, graphic elements, layout styles, and recommendations for visually expressing tone and storytelling (e.g., photography direction, motion, and digital-first applications).
Questions regarding this opportunity must be submitted by December 5, 2025.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.