Brand Refresh and Website Redesign, Development, Hosting and Implementation Service Using CMS

An Ohio-based agency is inviting proposals from full-service marketing and digital agencies to act as a strategic partner for a comprehensive brand refresh and website redesign. The objective is to modernize and realign the agency's brand across digital platforms, in-terminal environments, and all external communications, while maintaining the trust and recognition established with travelers and the local community.

The project includes a complete redesign of the agency's website to serve as an intuitive, accessible, and secure digital gateway that embodies the ease of the travel experience. Key deliverables include development and hosting services utilizing a secure, non-proprietary content management system (CMS) that allows staff to easily manage and update content. The redesigned site must be ADA-compliant, optimized for search engine performance (SEO), and leverage AI-driven results. The selected firm will also standardize brand touchpoints such as social media, public relations materials, wayfinding, presentations, newsletters, merchandise, and visual assets, ensuring consistency and adaptability throughout all channels.

Proposals should outline recommendations for enhancing site navigation, content organization, and overall architecture to unify the brand experience. Additional requirements include the development of a 'dark website' for crisis communications, as well as providing a messaging framework and brand voice guidance. Interested agencies should be aware that a pre-bid meeting is scheduled for February 23, 2026.