Brand Refresh and Implementation Plan Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP Posted: March 5th, 2026
RFP Closes: March 19th, 2026
Project Start: April 7th, 2026
Final Deliverables Due: June 30th, 2026
QUESTION DEADLINE
Issuing Agency
Chesapeake Bay Foundation
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The organization seeks qualified branding and marketing firms to provide brand refresh and implementation plan services. The scope includes developing a refined brand strategy, a comprehensive visual style guide, and an actionable implementation plan aligned with the 2025–2029 Strategic Plan and recent public opinion research. Vendors will conduct strategic planning, stakeholder research, and a brand landscape analysis, as well as perform a brand audit among peer organizations to identify key audiences and update pillar narratives.
The firm will refine brand positioning, voice, personality, and messaging architecture for both the overarching brand and its educational and regional programs. Recommendations should include quick wins and longer-term adjustments, with alignment to new mission, vision, and equity commitments. Visual identity standards will need to be codified, covering elements such as color palette, typography, imagery, logo use, and design devices, with usage guidelines for digital, print, multimedia formats, and promotional items provided. Brand templates for common use cases (presentations, social media, fact sheets) and strategies for maintaining brand consistency and governance over time are also required.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.