Brand Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
A California city is seeking a qualified vendor to provide comprehensive brand marketing services under a three-year contract. The selected firm will be responsible for developing and directing brand strategy to support all marketing initiatives, including the creation and management of campaign themes, content, and creative assets.
Key responsibilities include planning and executing multi-channel marketing campaigns that align with the city's management district and strategic plans, as well as overseeing media planning, buying, and the management of all deliverables. The scope also extends to sourcing and coordinating designers, managing supplemental content for various marketing channels, and providing creative direction.
Additional duties involve the solicitation and evaluation of sponsorships, partnerships, and events to increase brand awareness and public engagement. The vendor will also manage the development of video and photo assets, deliver strategic guidance for reels and images, and coordinate with other vendors to ensure the timely delivery of high-quality visual materials.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.