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Brand Marketing Campaign Services

Overview


Marketing, Advertising & Social Media
Washington, District of Columbia, United StatesPosted 22 days agoDeadline: April 29th, 2026

Fit Score


Settle Intelligence

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SUMMARY


Marketing services are sought to increase participation and awareness for the summer food service program through strategic branding, outreach campaigns, and performance tracking.

KEY REQUIREMENTS


BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION


12 months

TIMELINE


Solicitation Issued: April 15, 2026

Questions Due: April 27, 2026

Bid Submission Deadline: April 29, 2026

Contract Performance Period: Date of award through August 14, 2026

QUESTION DEADLINE


April 27th, 2026

Issuing Agency


Office Of Contracting And Procurement

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The department of agriculture is seeking a vendor to provide brand marketing campaign services to promote local community outreach for its summer food service program in Washington, DC. The selected vendor will be responsible for developing a comprehensive Brand Identity Marketing Executable Strategic Plan aimed at increasing participation at summer meal sites, especially within underserved and high-need communities. Efforts must ensure families are aware of how to find meal sites and encourage higher attendance.

The scope includes launching an outreach digital campaign to boost awareness and engagement, and crafting a kid-friendly, mascot-driven theme and tagline for the summer meals program. The vendor will organize local pop-up event outreach campaigns and design a data analysis dashboard and survey system to measure and track campaign performance. Tracking participation and utilization at the site and community ward level is required to identify gaps and address equitable access to the summer meals service.

Questions regarding the RFP must be submitted by April 27, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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