Brand Identity, Environmental Integration, and Marketing Strategy Service

Request for Proposals (RFP) Release: February 24th, 2026

Responses and Addenda Issued if Necessary: February 25th, 2026, by 8 a.m.

Deadline for Written Questions and Requests: March 10th, 2026, at 12 p.m.

Pre-proposal Briefing Meeting with City Staff: March 10th, 2026, by appointment.

Proposal Due: March 23rd, 2026, at 5:00 p.m.

Professional Services Contract Executed and Project Kick-off: March 31st, 2026

Final adoption of deliverables is anticipated no later than August 31st, 2026

Executed Scope of Services shall be completed within the grant guidelines with final presentations and adoption by August 31st, 2026

The selected vendor will provide comprehensive services focused on brand identity, environmental brand expression, and marketing strategy. The scope includes developing a complete brand identity and a framework for expressing that brand across various environments. The strategy will encompass both public infrastructure and voluntary integration with private property.

Key deliverables will include structured digital content components for integration with city-managed platforms, a website content framework and outlines, as well as templates for digital and print event calendars. Additional requirements are a social media branding toolkit (addressing voice, tone, hashtag strategy, and visual standards), newsletter templates, and an editorial content framework. The provider must also develop messaging and content guidelines to ensure consistency across web, social media, newsletters, and print materials, as well as graphical elements and a cohesive visual style.

Questions related to this RFP must be submitted no later than March 10, 2026.