Brand Development and Activation Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateTIMELINE
RFP Release Date: March 23rd, 2026
Questions Due Date: March 27th, 2026 at 1:00pm ET
Proposals Due Date: April 7th, 2026 at 1:00pm ET
Project will kick off in FY26 (before June 30th, 2026) and transpire over two or three fiscal years, potentially into FY28.
QUESTION DEADLINE
Issuing Agency
The University of Vermont and State Agricultural College
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
A university in Vermont is seeking a partner specializing in brand development and activation to align the institution's branding with its recently launched strategic plan. The selected firm will conduct higher education marketing research, develop a brand platform and positioning strategy that supports the university’s mission, and provide updated brand guidance including the creation of visual and narrative brand expressions.
The scope of work encompasses brand strategy development, creation of compelling creative concepts, and activation through the production of creative assets. This includes developing a paid media strategy, digital advertising assets, social media creative, and an integrated rollout plan for both internal and external audiences. Launch support and performance reporting will be required to optimize ongoing campaigns. Interested vendors must submit questions by March 27, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.