Brand Campaign and Strategy Services

Overview

Marketing, Advertising & Social Media

Calgary, Alberta, CanadaPosted 2 months agoDeadline: March 31st, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

Alberta is seeking an agency for a three-year brand campaign and strategy to enhance its airport experience and drive commercial growth.

KEY REQUIREMENTS

Provide concise, qualitative responses to first-gate questions
Responses must not include pricing information during the initial screening
Responses must be limited to yes/no or one to two sentences
Submissions must be on specified forms
Demonstrate capabilities and organizational fit
Successful proponent must provide brand strategy, integrated campaign development, creative production, and in-market execution

BUDGET

Estimate

$1,500,000 – $5,000,000

CONTRACT DURATION

36 months

TIMELINE

Publication Date: March 5th, 2026

Proposal documents may be requested on or after March 5th, 2026.

Question Acceptance Deadline: March 18th, 2026

Closing Date: March 31st, 2026

Brand Uplift initiative commencing in 2026.

QUESTION DEADLINE

March 18th, 2026

Issuing Agency

The Calgary Airport Authority

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The contracting authority in Alberta, Canada seeks an agency to support a multi-year Brand Uplift initiative beginning in 2026. The selected vendor will be responsible for developing brand strategies, integrated campaign creation, creative production, and executing in-market activations. The objective is to deepen emotional engagement with guests, airport employees, and ecosystem partners, while driving commercial growth and maintaining a world-class airport experience.

This engagement is expected to last three years and will be delivered in phased stages. Proponents are required to provide qualitative responses to assessment questions, focusing on organizational fit and demonstrated capabilities. Pricing information is not to be included at this stage. All questions are to be submitted by March 18, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.