When is the submission deadline?

Submissions are due June 29, 2026.

It was issued by Clemson University. The work is located in Clemson, South Carolina, United States.

Who is a good fit for this opportunity?

Experience with large-scale brand and market research projects. Proven expertise in quantitative and qualitative research methodologies. Ability to conduct statewide surveys and segment diverse audiences. Strong data analysis and reporting capabilities. Track record of delivering actionable marketing insights.

Brand Awareness, Perception and Audience Segmentation Research Services (Due June 29, 2026)

Overview

Marketing, Advertising & Social Media

Clemson, South Carolina, United StatesPosted: June 20th, 2026Deadline: June 29th, 2026

Fit Score

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SUMMARY

Seeking a vendor to conduct brand awareness, perception, and audience segmentation research, including statewide surveys, focus groups, and comprehensive data analysis for strategic insights.

KEY REQUIREMENTS

Must be a qualified firm with experience in statewide brand awareness, perception, and audience segmentation research
Must have experience supporting higher education institutions, public sector organizations, or organizations with statewide stakeholder audiences
Must provide a minimum of three examples of projects similar in scope and complexity completed within the past five years
Must provide a minimum of three client references for similar projects
Must submit proposal electronically through Clemson University's online bidding system
Must designate a project manager who shall serve as the primary point of contact
Must conduct criminal background checks on employees performing services on campus
Must maintain insurance coverage as specified in the solicitation
Must comply with all applicable laws, including federal and state regulations

CONTRACT DURATION

12 months

TIMELINE

The anticipated contract term shall begin upon award and continue through completion of all required deliverables, with project completion anticipated within twelve (12) months of contract award.

Issuing Agency

Clemson University

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide comprehensive brand awareness, perception, and audience segmentation research services. This includes project planning activities such as organizing kick-off meetings and developing tailored research instruments and methodologies.

For the quantitative research component, the provider will design and administer a statistically valid statewide survey targeting representative stakeholder audiences. This survey will measure factors including awareness, perceptions, accessibility, reputation, engagement, and institutional impact, with results analyzed by geographic, demographic, and audience segments.

The qualitative research portion will involve conducting focus groups, interviews, or similar methods to deeply explore audience motivations, barriers, perceptions, and opportunities. Additionally, the vendor will be responsible for identifying meaningful audience segments, developing audience profiles and personas, and determining communication preferences, motivations, and barriers specific to each group.

Comprehensive data analysis and reporting are required, with the final deliverables including interpretation of both quantitative and qualitative findings. The analysis should identify key themes, trends, opportunities, and challenges, providing actionable insights to guide strategic communication and outreach efforts.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 29, 2026.
Who issued this RFP?: It was issued by Clemson University. The work is located in Clemson, South Carolina, United States.
Who is a good fit for this opportunity?: Experience with large-scale brand and market research projects
Proven expertise in quantitative and qualitative research methodologies
Ability to conduct statewide surveys and segment diverse audiences
Strong data analysis and reporting capabilities
Track record of delivering actionable marketing insights

Analysis generated by Settle AI from the source RFP.

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