Brand and Visual Identity Design Services

Issue Date: April 13th, 2026

Closing Date for Queries: April 30th, 2026

Tender Submission Deadline: May 15th, 2026

This RFP seeks a vendor to provide comprehensive brand and visual identity design services for Irish food and drink. The scope includes developing a visual identity that embodies a new global brand proposition using static imagery, videography, and various media formats. The selected company will assess and evolve current brand guidelines, ensuring that the brand, sub-brands, and trust marks are effectively represented across different regions. Emphasis will be placed on creating broader guidelines for presenting Irish food and drink globally, focusing on visual identity and cohesive brand messaging within online platforms and in-person activations.

Responsibilities include maintaining and updating visual identity and brand assets for the corporate brand and its sub-brands, quality marks, trustmarks, and partnership initiatives, while keeping guidelines relevant under evolving strategies. The vendor will implement necessary updates to style guides or toolkits, and may develop new toolkits based on brand audits. Additionally, the provider will create strategic marketing and communication materials for various initiatives, including events, awards, infographic design, social media assets, video, annual reports, and publications. Ongoing support for campaign-based initiatives, such as resizing and editing marketing materials to align with corporate guidelines, is also required.