Brand and Marketing Services

Deadline for requesting additional information: April 1st, 2026

Deadline for receipt of tenders: April 16th, 2026

Opening date: April 16th, 2026

Notice dispatch date: March 13th, 2026

This RFP seeks a qualified vendor to provide brand and marketing services focused on marketing and communication messaging to raise awareness. The primary objective is to launch a campaign targeting teenage girls, particularly those who are inactive or disengaged, to reframe perceptions of sport, showcase broader opportunities, and encourage participation in physical activity. The campaign should also encourage sharing of positive experiences with sport among this demographic.

The selected firm will support the ongoing activities of the campaign, including social media management, website management, and promotional efforts for the program. Additionally, the vendor will be responsible for developing and implementing a marketing strategy designed to attract, support, and retain an increased number of teenage girls in sport and physical activity. The scope also includes the creation of a brand architecture framework outlining the relationship within the campaign. The expected contract duration is two years.