Brand and Graduate Enrollment Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
A Maryland agency is seeking a full-service marketing firm to provide brand and graduate enrollment marketing services. The selected contractor will help advance the agency's brand identity while driving strategic enrollment growth, with a particular focus on graduate programs.
The scope of work includes strategy development, creative development and copywriting, media planning and buying, digital marketing (including SEO and SEM), lead generation, email marketing, CRM integration, video and content production, as well as reporting and analytics. Project and account management are also essential components of the services required.
The marketing firm will be tasked with developing comprehensive, insights-driven marketing strategies that align with the agency’s brand platform and enrollment objectives. The contract will have a three-year term.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.