Beef Marketing Campaign Service

Overview

Marketing, Advertising & Social Media

New Mexico, United StatesPosted 10 days agoDeadline: May 27th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a vendor to run a statewide marketing campaign to promote locally produced beef in New Mexico, focusing on strategy, reach, branding, and measurable outcomes.

KEY REQUIREMENTS

Must be a private non-profit organization, public entity, or tribal entity
Must have a working knowledge of the beef industry throughout New Mexico
Must have experience in marketing and promotion of agricultural products
Must have an accounting system in place for documentation, reporting, and auditing purposes
Must be able to service the entire state
Must provide a minimum of three references
Must provide staff qualifications
Must be willing to invoice quarterly and provide progress reports
Must provide proof of insurance

BUDGET

Verified

$150,000

CONTRACT DURATION

24 months

TIMELINE

Issuance of Proposal: April 27th, 2026

Deadline for Questions: May 12th, 2026

Deadline for Addendum(s): May 20th, 2026

Submission of Proposal: May 27th, 2026

Purchase Order Date: July 1st, 2026

QUESTION DEADLINE

May 12th, 2026

Issuing Agency

New Mexico State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A vendor is sought to deliver a comprehensive marketing campaign to promote locally produced beef across New Mexico. The campaign must incorporate a clearly defined target audience strategy, utilize a multi-channel marketing approach, address geographic reach, implement branding initiatives, and include a robust plan for measuring campaign performance.

The initiative is aimed at boosting consumer awareness of New Mexico beef, supporting market demand, and enhancing the image of local beef products through strategic marketing efforts statewide. All questions regarding this RFP must be submitted by May 12, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.