B2B Advertising Program Agency of Record Services

Ohio is seeking an agency to serve as the agency of record for its B2B advertising program. The selected agency will be responsible for developing and executing an integrated campaign strategy, including media buying, creative development, and the production of advertising materials across multiple channels such as TV and digital platforms. The agency will ensure all campaign elements align with Ohio's core business objectives, delivering a unified marketing approach and acting as a central point of coordination.

Key responsibilities include creating an advertising plan, negotiating and purchasing media placements, monitoring advertising performance, and providing quarterly reporting on campaign effectiveness. The agency will also support the migration of existing business program web content from a proprietary content management system to Ohio's existing WordPress websites. Proposals should highlight relevant experience in content migration, WordPress development, and the creation of visually compelling landing pages. Agencies are encouraged to include samples of previous B2B advertising projects, graphic design work, and collateral development as part of their submission.