Settle Intelligence
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The agency in Washington is seeking a qualified vendor to provide official online store services for athletics merchandise. The selected contractor will offer a wide range of products, including officially licensed Nike apparel, footwear, headwear, accessories, and sideline exclusives that comply with athletics trademark licensing standards and Nike brand guidelines. The store should feature a diverse selection of apparel and novelty items catering to both men and women.
The vendor must accept all major credit cards and supply apparel options for Name, Image, and Likeness (NIL) use by student athletes. Additionally, the contractor should maintain a full-service, in-house marketing and creative team capable of producing marketing collateral and campaigns. Access to comprehensive customer data and analytics that can be shared with the agency is also required. The anticipated contract period is five years.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.