Americas Sustainable Campaign Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP distribution: February 9th, 2026.
Last day to submit questions: March 21st, 2026.
Q&A Session: March 26th, 2026.
Project proposals due: March 31st, 2026.
Selections will be made by: April 7th, 2026.
Prospective contractors will be notified by: April 9th, 2026.
April 2nd – April 6th, 2026: Work with USSEC assigned staff to develop an administrative schedule for each campaign phase.
April 15th, 2026: First draft of work plan, success measures, list of media outlets, content creation, advertisement budget, and other activities and expenses.
April 30th, 2026: Revised version of the work plan, success measures, list of media outlets, content creation, advertisement budget, and other activities and expenses.
May 15th, 2026: Final version of the work plan, success measures, list of media outlets, content creation, advertisement budget, and other activities and expenses.
June 30th, 2026: Phase 1: Content Creation.
May 30th, 2026 – December 10th, 2026: Phase 2: Campaign implementation, gather electronic materials and photographic evidence.
No later than 15 days after each month incurs, 2026: Provide USSEC project manager with monthly invoice, electronic materials and photographic evidence, post-board report, and brief English narrative report.
QUESTION DEADLINE
Issuing Agency
U.S. Soybean Export Council
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
Proposals are sought for the development and execution of a regional sustainable campaign aimed at promoting sustainability programs and encouraging product use for human consumption, aquaculture, and animal feeds throughout the Americas. The campaign will highlight best feeding practices and support sustainability initiatives in collaboration with companies that have incorporated sustainability labels in their marketing or with partners possessing strong sustainability messaging capabilities.
The scope of work includes a comprehensive suite of advertising and outreach activities such as social media advertising, branded editorial content, public relations efforts, digital billboards, indoor screen advertising, and both radio and television advertising. The campaign will leverage influential figures—such as nutritionists, celebrity chefs, registered dietitians, athletes, and others—to drive engagement and amplify key messages. Endorsements will be conveyed through diverse formats including video profiles, media partnerships, and speaking engagements to maximize their impact and reach within the target audience.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.