Airline Marketing Service
Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
A New Jersey airport is seeking a consultant to provide comprehensive airline marketing services. The selected consultant will be responsible for identifying comparable airports with similar markets and demographics to enhance marketing and air service strategies. Duties include preparing materials and developing specific business cases for meetings with airline headquarters, as well as presenting these cases to support current, new, and expanded air services.
The consultant will also be tasked with preparing materials for airline conference meetings and delivering market updates to incumbent airlines. Additional responsibilities include responding to follow-up information requests from airlines, assisting in the identification of target airlines and new entrant carriers, and coordinating with conference organizers to schedule relevant meetings. The consultant will help determine which industry conferences the airport should attend in support of its air service development goals. The contract for these services will be for a period of one year.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.