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Questions due by August 10th, 2026.
Proposals due by August 24th, 2026.
Campaign implementation over a 12-month period from the date of contract award.
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
General Services Office, American Embassy Hanoi
The contracting organization seeks a marketing, communications, or public relations firm to design and implement a one-year nationwide public awareness campaign addressing AI-enabled fraud and online scams. The campaign will strengthen public awareness of emerging digital threats, promote safe online behaviors, and highlight growing cooperation in combating transnational cyber-enabled crime.
The selected vendor will provide strategic communications planning, creative concept development, campaign branding, key messages, content production, graphic design, video production, social media management, paid digital advertising, workshop and webinar materials, event management, monitoring and evaluation, and final reporting. The campaign will be launched across Facebook, Instagram, YouTube, and Zalo.
The campaign should improve public understanding of common online scams, including impersonation, investment fraud, identity theft, romance scams, and AI-generated fraud. The contract period will be one year.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.