Agency of Record Service

Overview

Marketing, Advertising & Social Media

McCall, Idaho, United StatesPosted about 2 months agoDeadline: March 27th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

Seeking a full-service Agency of Record to lead Idaho's tourism marketing with integrated advertising, creative, and campaign management services.

KEY REQUIREMENTS

Provide year-round marketing strategy, creative production, media placement, campaign management, email and content marketing, and visual asset coordination
Demonstrate ability to integrate marketing and advertising with public relations efforts and website content
Lead strategic tourism marketing efforts, manage integrated campaigns, and drive measurable overnight visitation
Submit an introduction to the company, including mission, approach, and culture
Explain billing approach (hourly, project, or quarterly retainer) and outline applicable rates for account management, copywriting/editing, creative conception, design/layout, media research/buying, budget research/planning/tracking, and metrics tracking
Describe how budgeting will be tracked to ensure transparency
Provide an explanation of how non-billable services are determined, if any
Offer examples or communication strategies for successful ongoing, multi-year partnerships with other clients
Certify that the contractor and its principals are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from participation in this transaction by any governmental department or agency

BUDGET

Estimate

$150,000 – $180,000

CONTRACT DURATION

12 months

TIMELINE

RFP Released: March 2nd, 2026

Deadline for Receipt of Written Inquiries: March 13th, 2026

Written Responses Distributed: March 20th, 2026

Proposal Due Date: March 27th, 2026

Evaluation Committee Meeting: Week of April 6th, 2026

Interviews (if deemed necessary): Week of April 13th, 2026

Contract Awarded: April 28th, 2026

QUESTION DEADLINE

March 13th, 2026

Issuing Agency

McCall Area Chamber of Commerce and Visitors Bureau

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide comprehensive advertising and marketing services, functioning as the Agency of Record (AOR) for strategic tourism marketing initiatives in Idaho. The scope of work includes developing and executing year-round marketing strategies, creative production, media placement, campaign management, email and content marketing, and visual asset coordination.

The agency must be able to integrate marketing and advertising efforts with public relations and website content, either through in-house resources or collaboration with other vendors. Responsibilities also encompass strategic planning, management of paid and social media, and coordination with industry stakeholders to drive measurable overnight visitation. The AOR will act as the strategic lead, managing integrated campaigns and ensuring seamless execution across all channels.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.