Agency of Record Service

Overview

Marketing, Advertising & Social Media

Regina, Saskatchewan, CanadaPosted 2 months agoDeadline: March 31st, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking an agency of record to deliver integrated marketing campaigns, audience targeting, and creative support to promote tourism and community pride in Saskatchewan.

KEY REQUIREMENTS

Comply with mandatory submission requirements
Meet mandatory technical requirements
Adhere to conflict of interest guidelines
Provide deliverables as per terms and conditions
Submit pricing information
Provide a submission form
Provide proof of good standing with the Saskatchewan Workers Compensation Board
Meet minimum threshold score for a category

BUDGET

Estimate

$75,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date of RFP: March 3rd, 2026

Deadline for Questions: March 24th, 2026

Deadline for Issuing Addenda: March 26th, 2026

Submission Deadline: March 31st, 2026

Anticipated Ranking of Proponents: Week of April 7th, 2026

Anticipated Presentations: Week of April 13th, 2026

Anticipated Execution of Agreement: Week of May 11th, 2026

QUESTION DEADLINE

March 24th, 2026

Issuing Agency

City Of Regina

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The organization seeks an agency of record to serve as a long-term, strategic partner for integrated marketing initiatives. The selected agency will play a pivotal role in planning, creating, delivering, and tracking marketing campaigns that enhance brand awareness, drive tourism visitation, and foster community pride among residents and partners.

Key responsibilities include sophisticated audience targeting and retargeting, expertise in diverse media placements, and high-quality storytelling to compete in the travel market. The agency's support will allow the internal team to focus on overarching strategy, partnerships, and destination development.

Deliverables involve creative concept generation, campaign execution, and ongoing marketing support that is aligned with the organization's brand, emotionally connects with target audiences, and adapts to seasonal and evolving opportunities.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.