Agency of Record Marketing and Public Relations Services

Overview

Marketing, Advertising & Social Media

Nevada, United StatesPosted 3 months agoDeadline: March 18th, 2026

Fit Score

Settle Intelligence

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SUMMARY

RFP for a full-service marketing and public relations agency of record to lead brand strategy, web, media, and creative initiatives for Nevada.

KEY REQUIREMENTS

BUDGET

Estimate

$8,000,000 – $20,000,000

CONTRACT DURATION

48 months

TIMELINE

Release Date: February 13th, 2026

Deadline for questions: February 27th, 2026

Answers posted: March 5th, 2026

Deadline for references: March 17th, 2026

Deadline submissions and opening: March 18th, 2026

Evaluation period (estimated): March 18th, 2026 – March 24th, 2026

Vendor presentations (estimated): April 2nd, 2026 – April 3rd, 2026

Notice of intent (estimated): April 3rd, 2026

Notice of award (estimated): May 1st, 2026

BOE approval (estimated): June 9th, 2026

Contract start date (estimated): July 1st, 2026

QUESTION DEADLINE

February 27th, 2026

Issuing Agency

Nevada State Purchasing Division

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The State of Nevada is seeking a full-service marketing and public relations agency of record to lead brand strategy, website, media, and creative initiatives. The selected agency will create impactful messaging that fosters mindful engagement with Nevada’s natural and cultural resources. Responsibilities include providing comprehensive digital services such as UX/UI design, website development and management (including both frontend and backend), SEO, conversion rate optimization, CRM integration, and maintaining high standards of accessibility and privacy on a robust, consumer-facing website.

The agency will also be tasked with managing all aspects of brand strategy and campaign production, with the goal of positively lifting brand perceptions and driving measurable increases in visitation metrics—such as trip spending, repeat visits, and longer stays. The successful partner will build on existing brand momentum with innovative campaigns and creative initiatives that further elevate Nevada’s brand identity. Additionally, media buying expertise is required to ensure Nevada remains highly visible and competitive throughout the traveler journey in a crowded media landscape.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.