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Advertising Services for University Recruitment

Overview


Marketing, Advertising & Social Media
West Virginia, United States; Ohio, United States; Tennessee, United States; Kentucky, United States; Indiana, United States; Richmond, Kentucky, United StatesPosted 2 months agoDeadline: April 6th, 2026

Fit Score


Settle Intelligence

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SUMMARY


The university seeks an experienced vendor to deliver advertising and communications services for undergraduate recruitment, covering strategy, media planning, and campaign execution across various platforms.

KEY REQUIREMENTS


BUDGET

Verified

$1,100,000

CONTRACT DURATION


72 months

TIMELINE


Open Date: March 6th, 2026

Close Date: April 6th, 2026

Questions Due: March 20th, 2026

Initial Contract Term: July 1st, 2026 through June 30th, 2027

QUESTION DEADLINE


March 20th, 2026

Issuing Agency


Eastern Kentucky University

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


A university in Kentucky is seeking a vendor to provide comprehensive advertising and related communications services to support its undergraduate recruitment initiatives. The selected firm will be responsible for strategic planning, media strategy, media buying and placement, performance analysis, and ensuring effective coordination across multiple advertising channels and platforms.

The scope of work includes executing local, regional, and national advertising campaigns through digital, broadcast, print, search, social, and other traditional or emerging media outlets. The vendor should demonstrate a strong understanding of the university’s strategic priorities, target audiences, and challenges, and must be able to develop robust media and channel strategies. This also encompasses creative-driven media planning, media buying, and placement across digital, print, broadcast, search (SEO/SEM), social, and additional relevant platforms.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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