Advertising Services for Transit Vehicles and Shelters

Overview

Marketing, Advertising & Social Media

Thousand Palms, California, United StatesPosted about 1 month agoDeadline: May 8th, 2026

Fit Score

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SUMMARY

This RFP invites proposals for advertising services to manage advertising sales, installation, and promotion across transit vehicles and bus shelters in California.

KEY REQUIREMENTS

Must have a minimum of five to ten years of experience in advertising sales and installation for public transit agencies
Must be licensed to do business in the State of California
Must not have defaulted on a contract within the past five years
Must not have declared bankruptcy or been placed in receivership within the past three years
Must not have been assessed any penalties for non-compliance with labor laws within the past five years
Must be able to meet insurance requirements including professional liability and workers' compensation
Must provide a list of current contracts involving work with Sunline
Must provide a list of key personnel and their qualifications
Must provide a detailed work plan and approach to resolving field problems

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

RFP Issued: April 1st, 2026

Questions Due: April 14th, 2026 3:00pm PT

Proposals Due: May 8th, 2026 3:00pm PT

QUESTION DEADLINE

April 14th, 2026

Issuing Agency

Sunline Transit Agency

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DESCRIPTION

The agency is seeking a vendor to provide comprehensive advertising services for its transit vehicles and bus shelters. The awarded vendor will have exclusive rights to use portions of buses for advertising, including the curb side and driver side, using various ad formats such as Queen, King, Super King, and King Kong advertisements. All advertising content placed must receive agency approval, and self-promotion materials may also be included.

Vendors will be responsible for the installation and removal of graphics, particularly when transitioning between contracts, as well as the production, placement, and removal of in-shelter advertisements. They must maintain detailed records of all advertising business contracts, including product names, advertisement run dates, and comprehensive line-item details for each media product, making these records available for audit or inspection.

The scope also includes maintaining advertising inventory and fleet information, assessing available advertisement spaces at bus shelter locations, and developing and executing marketing plans to announce and promote the availability of advertisement space to relevant sales agencies and representatives. Regular marketing reports will also be required to keep the agency informed of advertising activities.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.