Advertising Services

Overview

Marketing, Advertising & Social Media

New Mexico, United StatesPosted about 1 month agoDeadline: April 21st, 2026

Fit Score

Settle Intelligence

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SUMMARY

Soliciting a partner to manage a comprehensive, multi-channel advertising program including creative development, media buys, and campaign analytics in New Mexico.

KEY REQUIREMENTS

Must have experience managing integrated advertising campaigns including traditional and digital media
Must be able to provide all personnel, management, and resources for marketing and advertising strategy
Must adhere to Army National Guard and Air National Guard brand standards
Must be able to provide monthly reports and proof of delivery on market progress
Must be able to provide an online dashboard for real-time performance tracking
Must be able to secure and coordinate live media appearances
Must be able to execute statewide out-of-home advertising campaigns
Must be able to perform cinema advertising services in specified markets

BUDGET

Estimate

$250,000 – $750,000

CONTRACT DURATION

60 months

TIMELINE

Response due date: April 21st, 2026 at 2:00 PM Mountain Time.

Inactive date: May 6th, 2026.

Issuing Agency

New Mexico National Guard

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will be responsible for delivering comprehensive advertising services, overseeing all aspects of a marketing program and coordinating various initiatives. The scope includes regular, detailed reporting on campaign performance and key performance indicators to ensure transparency and track success.

Vendors will conduct market research and analysis to develop and execute a data-driven marketing strategy and media plan. Responsibilities also encompass creating brand positioning and producing creative materials suitable for multiple media platforms, including television, digital, and out-of-home channels.

Campaign efforts will utilize television advertising across New Mexico and select regional markets, as well as digital campaigns through Over-the-Top (OTT), Connected TV (CTV), and display ads targeting specific demographics. The statewide campaign will also involve billboard and transit advertising placements, coupled with securing and managing appearances and interviews on local media stations.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.