Advertising, Media Planning, Creative Asset Design and Ad Placement Services

Overview

Media, Creative Design & AV Production

San Diego, California, United StatesPosted 27 days agoDeadline: May 8th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a company to provide advertising, media planning, creative content design, and strategic ad placement services, with a focus on enhancing digital communication and public engagement for county programs.

KEY REQUIREMENTS

Must provide as-needed media planning, creative asset design, and ad placement services
Must designate a project manager as the primary point of contact
Must ensure all work products are original and free of copyright restrictions
Must provide regular reports analyzing performance metrics
Must comply with California Revenue and Taxation Code Section 18662
Must maintain insurance coverage including Commercial General Liability, Automobile Liability, Workers' Compensation, and Professional Liability
Must comply with the San Diego County Fair Chance Ordinance
Must comply with Board Policy A-140 regarding Artificial Intelligence
Must provide three references for government or similar non-governmental organizations

BUDGET

Estimate

$150,000 – $300,000

CONTRACT DURATION

36 months

TIMELINE

Questions due by April 17th, 2026.

Quotes due by May 8th, 2026.

QUESTION DEADLINE

April 17th, 2026

Issuing Agency

County Of San Diego

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide comprehensive advertising, media planning, creative asset design, and ad placement services to enhance the agency's communication with residents. Services include driving social media growth and undertaking content production with an emphasis on accessible outreach and public awareness of County programs, services, and resources.

The contractor will facilitate increased engagement with constituents through digital and social media platforms, especially YouTube, Facebook, Instagram, and TikTok. Deliverables consist of both rapid-response short-form content and fully produced longer-form videos that clearly explain County programs and policy decisions, such as explainer videos, service guides, testimonial stories, and community impact narratives.

Responsibilities also entail building, maintaining, and adapting platform-specific playbooks to maximize reach and engagement by refining posting cadence, hashtag strategy, and engagement tactics based on performance analytics. The contract period will be one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.