Advertising, Marketing and Public Relations Agencies Services

Overview

Marketing, Advertising & Social Media

Indiana, United StatesPosted 2 months agoDeadline: April 2nd, 2026

Fit Score

Settle Intelligence

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SUMMARY

Solicitation for a full-service marketing, advertising, and public relations agency to provide creative campaigns, web services, media buying, and strategic communications across 19 campuses.

KEY REQUIREMENTS

Submit proposal via Workday Strategic Sourcing
Provide proposed fees and other costs
Provide a list of references
Complete supplier diversity information form
Complete non-collusion certificate
Comply with all current and future federal, state, and local laws, rules, regulations, and ordinances

BUDGET

Estimate

$500,000 – $1,000,000

CONTRACT DURATION

36 months

TIMELINE

Last Day to Submit Written Questions: March 12th, 2026

Response to Questions: March 18th, 2026

Proposal Due Date: April 2nd, 2026

Proposal Evaluation: Early April 2026

Oral Presentations (if necessary): Late April 2026

Best and Final Offers (if necessary): Early May 2026

Final Supplier Selection: Late May / Early June 2026

Contract Negotiations: June 2026

Implementation / Commencement of Services: July 2026

QUESTION DEADLINE

March 12th, 2026

Issuing Agency

Ivy Tech Community College

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a vendor to provide comprehensive advertising, marketing, and public relations agency services. This includes serving as the agency of record, delivering both core marketing and public relations functions, and offering website hosting, design, and development solutions. Required services encompass digital and traditional media buying, creative development, campaign strategy and execution, brand management, and performance reporting with optimization recommendations.

Vendors must provide secure website hosting, ongoing maintenance, performance monitoring, accessibility compliance, UX/UI design, and support for content management systems. Integration with analytics, CRM, and marketing platforms, along with ongoing technical assistance and user training, is also expected.

The scope includes annual statewide marketing strategy and planning, crisis communications and response support, and coordination across 19 campuses to ensure messaging consistency. Services must also address campaign analysis, earned media strategies, strategic media placement, paid digital and social campaigns, broadcast, print, and out-of-home media, concept development, copywriting, print and multimedia asset creation, and production of TV, radio, and video content.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.